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Kony 2012: what can we learn from the world’s most viral video?
If you haven’t already watched the Kony 2012 video, then you have missed out: not only is this an extremely powerful and moving piece of film-making, but it is also the world’s most viral video –...
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Authenticity: you can’t fake it
As usual, Shakespeare got it right when he said that you can ‘smile and smile and be a villain’. We’ve all seen those cheesy politicians, car salespeople and TV evangelists with their sincere smiles...
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Digital – ‘The New Normal’
Julie Hawker is the CEO of COSMIC. This guest post is by Julie Hawker, CEO of COSMIC. I think we’ve finally reached the time when everyone working and volunteering in the sector will be happy to accept...
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2 inspirational uses of YouTube
If you’re looking to use YouTube to tell your stories, motivate your supporters and inspire some action, then take a look at these 2 great examples: 1. Make up expert spreads anti-domestic violence...
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How YouTube is working for charities
YouTube seems to be evolving: 2012 has seen the launch of its human rights channel, the extension of its live streaming service to more users through Hangouts on Air, and now it seems that the rise of...
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Social media: what’s the voluntary sector up to?
This post was written for the excellent Comms2Point0: thanks to Dan Slee for the opportunity of posting! From large international charities, to tiny voluntary groups comprised wholly of volunteers,...
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Is now the time to get pinning?
If social media was pop music, then Pinterest was last year’s runaway Christmas number one. Maintaining that level of interest was always going to prove difficult, but with 10m users (and growing)...
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Twitter: three inspirational uses
We’ve all seen how Twitter can be used to raise funds, connect people, and drive engagement with causes. Just in case you’re wondering what else Twitter can be used for, though, have a look at these...
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Five great examples of how charities are using social media
Seeing how other charities are using social media is a great way of firing up the imagination, and prompting us to think about how our organisations can use these tools to transform the way we talk...
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World Aids Day: some social media resources
This year’s World Aids Day was marked by many thousands of people from countries across the globe, raising awareness of the illness, its context and the people it affects. Social media played a big...
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